Where does this guy come up with these ideas? He must be in a zone when building. It's like the guy in the commercial about a year ago. I think it was for a consulting company (Andersen?) He's walking along a city street deep in thought. Suddenly he starts writing down his ideas using his finger on the back of a dirty delivery truck while everyone around watches in amazement. Joe's workshop must be littered with scraps of paper from all the ideas he's working out.