: I agree, advertising may get initial sales, but high quality workmanship will
: keep customers coming. Plus word of mouth is the best advertisement to
: make or break a company.

Not all advertising is SPAM - if someone sends out 50 or 100 one-time Email advertisments regarding kayak materials or designs to the people who post on a kayak building website, I would consider this targeted advertising, smart business and maybe even a service to to builders. It might be nice if they let you know how you ended up on the list. I consider spam to be repeated, unwanted, unrelated mass mailings in a "shotgun" aproach. these advertisers hope that the get 1 response in 10,000 so they send out 100 million.

Don't be so hard on the guy, H's a fellow kayaker, and he's in a business that won't get too many hits from an ad in the yellow pages or the friday night football program.

If he's reading this he's got a better chance by posting a link On the SEE-KAYAK Business directory. A note from Nick in the forum Guidelines might point other kayak suppliers in the right direction.